SEO continues to grow and encompass more facets of Internet marketing. The concept of Internet marketing has evolved, especially organic marketing. In addition to on-site changes like increasing page speed and creating keyword-rich content, SEOs can no longer rely on sheer link building to increase rankings in a search engine.
Users want to know a business is verifiable and trustworthy, so SEO has encompassed the world of social media and review aggregation. It’s more common to see an SEO practicing localization than international SEO.
If you want to step up your in-house efforts, you’ll need to start relying on more forms of traffic to grow your website.
Sharing Great Content
You should be the hub of all of your content. Well-written content that fits within your industry works well and is often sharable. Top ten lists fuel the web and they work because of their short but impactful nature. All you need is one overarching theme that you can break down into ten simple concepts. Write about 100 words on each concept, which isn’t hard if you search for a fun fact, and then shop it around. If it’s on your blog, think of ways to repackage and share that content. If it ends up on guest posts, be there to answer questions about the content you wrote. You might build a following just by following up.
Participate in Discussions
Search marketing company 29 Prime recommends that you start discussions that get the audience talking and asking questions. Hashtags are a powerful resource that you can tap into. Search the most popular hashtags on Twitter, or check out sites like Tagdef to see active hashtags and get a glimpse of their discussions. You can even find the most active and influential participants in those discussions.
Hashtags and search tools are also great for monitoring discussions and finding feedback. Services like Tweetdeck and Hootsuite can help monitor multiple threads of discussion at once, giving you a top-level vantage point of what your audience thinks about you. Look for @mentions of your brand as well as hashtags for it. Make note of the most active followers you have. People who retweet your messages and respond to the questions you ask are good places to start looking for feedback.
You can use tools like Klout to analyze a follower’s potential influence and look for ways to reach that person. Follow your influencers and pay attention to what they like. Generate content that caters to those interests and you’ll have a better chance of going viral.
There are a lot of platforms that exist: you could share pictures on Pinterest or Instagram, you could share commercials on YouTube or Vine or write blog content. You might have a Facebook Page or manage a Twitter account. The list goes on. That’s why it’s important to actually study your analytics and determine who is sending the most traffic to your website.
Narrow done the platforms you work with, then focus on finding the best tools to help analyze the data you accumulate. If that platform is Facebook look for methods to increase engagement and get people talking about your product or your brand.
Ideas on content generation include infographics about industry statistics and tutorial videos that demonstrate a useful skill.
Tools for Success
“PageLever” is a tool that can measure the demographics of your Facebook pages and give you an idea of the type of user that browses your site. If you can find a tool to help analyze when people leave your page or your Twitter feed, you may be able to learn more about how to retain your users. It’s all in the analytics, so study your users to see what they do.
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