Google’s search engine algorithms are ever changing, as end users we don’t have any details about how it work, but we do have common set of rules such as “quality content is the key” I strongly believe that, but even if we write quality content still there are some things we doesn’t know for sure. Does changing our web hosting affects our Google rankings?
There isn’t a official answer to this question from Google. And I got affected by this very own problem, About 2 months ago I have decided to move on to new hosting platform from my aging nginx setup. I have spun up a new VPS everything was setup and moved to new platform. Move didn’t had any downtime or what so ever, result is twice as fast page loading times than before. IP address was changed but it was in the same IP block, and the new system is on the same data center.
About a day or two passed and I have noticed that traffic is on decline, Saturdays and Sundays were usually less busy days for most of web sites and I was expecting traffic to return on Monday as usual. But it didn’t, instead it kept declining about 7% each day and few days later it stabilized. Traffic dropped to by 50% from what i got before, Top key words got pushed to bottom on the search results and the best possible explanation I have for this is changing servers,
Maybe I’m wrong this might be a coincidence but I’m not alone neither, there are so many reports on the internet with this same problem. I think Google should publish a guide for us detailing these things, aren’t you with me on this? If you got affected by the same problem please leave details in comments
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